The Value of Film and Editing Skills for Personal Branding

The Value of Film and Editing Skills for Personal Branding You may already have a grasp on why personal branding is important. You may be familiar with online platforms you can use to market yourself So How Do I Begin?Contrary to popular belief, starting out in video doesn’t have to be expensive. You can start cheap. Many smart phones and laptops have the capacity to shoot HD video. If you aren’t interested in learning video production skills, professional video production companies like Valoso exist to make the process easier. These companies exist to make videos for anyone about anything, under virtually any budget.However, if you’d like to do it yourself and don’t have video production experience, you should keep the following steps in mind. It’s easy to make a video, but harder to make an engaging one!Know your target audience. Know who your personal brand has the potential to reach. Is it teens? The elderly? Single mothers? You’re unlikely to succeed if you’re trying to reach everyone.Choose a specific topic. Try not to bo g your video down in too much information. Each video, however general, should have one or two questions it seeks to answer. What about yourself do you want to highlight? Instead of bombarding the viewer with every detail about you or your business, iterate and reiterate specific points you want them to remember. This is how you build a brand.Script the video. Don’t underestimate the function of good planning. Though you don’t have to adhere strictly to a script, it serves as a guideline for the process.So what should the video be like? What should be in it? That’s up to you, your mission, and your brand image. But there are some popular types that tend to work well.evalPopular Video Styles for Personal BrandingAbout Me â€" A great first video is the “About Me” style video. This type of video is the best choice for communicating general information. It tells your audience who you are and what you do, and establishes a personal connection that text can’t.Promo â€" A promo tional video works best when selling a product and they tend to be aesthetically pleasing and fun to watch.Tutorial or How-to â€" This type of video can build your credibility. Share your expertise with the world through a step-by-step guide and you’ll have people flocking to learn more from you.Shooting and EditingIf you want to capture video directly from your laptop, Mac users have the option of using iMovie, Photobooth or Quicktime. PC users can use Quicktime. iMovie also serves as a video editor. Though new PCs do not come with video editing software, there is a range of software free to download. Some popular options are Windows Movie Maker and Wondershare Filmora.evalMost video editing is a matter of making simple cuts. You can also download editing apps to your phone if you want to shoot from there. You don’t have to purchase wildly expensive video editing software or know anything about video editing. There are numerous easy-to-follow tutorials within these software and online.If you want to truly get into video editing, however, Final Cut Pro and Adobe Premiere are considered some of the most advanced and user-friendly programs out thereDon’t ignore the value of video for personal branding. It’s not as big a challenge as many people seem to think. Map out a strategy and get started today!